AFRICAN AMERICAN COMMUNITY SOCIAL CAMPAIGN
“The greatest untold story is your own.”
Armed with this theme, we deployed teams to capture first-hand stories from African American communities. A unique landing experience was created to house and archive the hundreds of stories collected. We extended the conversation through social channels where individuals could add their own stories to the collection. This campaign had very little media weight yet the content proved to be so engrossing, it garnered millions of views and thousands of engagements.
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