COLLEGE GRAD PROGRAM – SOCIAL
Upon graduation, you’re suddenly faced with an ever-growing and never-ending number of decisions. Should I upgrade my phone now? How do I calculate relocation costs? How many do I claim on my W-2? Pizza or Thai for dinner? This, we call “choice fatigue.” To increase awareness of the Honda college grad incentive offers, we developed a social campaign utilizing canvas ads, carousels, and video to illustrate these daily life decisions in a visually intrusive manner while conveying the simple message that Honda Financial Services is the one decision that will make your life easier.
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