PRINT, DIGITAL, OUT-OF-HOME
With the popularity of the national draw games such as Powerball and MEGA Millions, the California State’s SuperLotto Plus lost much of its appeal. Tasked with breathing new life into the game, we honed in on a key messages: SuperLotto Plus is our own - California’s game. Using familiar and recognizable icons from various Cali communities, we used fun, upbeat, and distinctly California illustrations to communicate the possibility of winning millions in our own backyards.
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