Screen Shot 2018-07-24 at 2.36.02 PM.png
 
 
 
 
 
 
COH_Our-Fight2.png

2017

BRAND CAMPAIGN – IN-LANGUAGE SPANISH

 

City of Hope has been a leader in cancer research and care for over 100 years.  In spite of their accomplishments, they suffered from a fundamental awareness and recognition problem in their own region.  As Hispanics make up about 40% of the population in their footprint, it was time they became familiar with this reputable medical facility in their own backyard.   “Our Fight” was a fully integrated Hispanic-centric campaign that included TV, print, outdoor, and digital and resulted in a 15% increase in awareness and recognition after only 8 weeks.

 
Screen Shot 2018-07-26 at 12.11.17 PM.png
 
 
 
 
 
 
___ outdoor.png
 
 
COHBillboard.png
COHbackground.png
 
___ Digital.png
COHdigitaltransparent.png
___ results.png
 
 
OurFight_Results1.png
OurFight_Results2.png
OurFight_Results3.png
grey-background.png

READY TO TALK?