BRAND CAMPAIGN – IN-LANGUAGE SPANISH
City of Hope has been a leader in cancer research and care for over 100 years. In spite of their accomplishments, they suffered from a fundamental awareness and recognition problem in their own region. As Hispanics make up about 40% of the population in their footprint, it was time they became familiar with this reputable medical facility in their own backyard. “Our Fight” was a fully integrated Hispanic-centric campaign that included TV, print, outdoor, and digital and resulted in a 15% increase in awareness and recognition after only 8 weeks.
READY TO TALK?