TV, Experiential, Social
For the launch of the 10th generation Honda Civic, we wanted to create a campaign that was just as compelling and unique as the newly designed Civic. Together with Quantasy, we worked with Street Dreams, a highly influential collective of photographers with a rapidly growing Instagram fan base. This integrated campaign included the #NextMilestone tour, a series of meet-ups of photographers and Honda Civic owners in Los Angeles, Austin, Washington DC and New York. These meet ups generated so much content and off-the-charts engagement that Honda altered its media strategy and we created a 30-second TV spot from the social content that highlights the shared passion for their craft and the new Civic.
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