Many African Americans hold negative views and perceptions about the dealership experience. Our retail work for Honda was created to showcase a comforting dealership experience. Using relatable humor and memorable characters, Lil’ Negotiator kicked off a series spots that have showcased the dealer and buying experience in a positive light. Though these spots were originally intended to be regional only, they have been proven popular among dealer groups and have often been picked up for national runs.
READY TO TALK?