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2017

REGIONAL TV

 

Many African Americans hold negative views and perceptions about the dealership experience. Our retail work for Honda was created to showcase a comforting dealership experience. Using relatable humor and memorable characters, Lil’ Negotiator kicked off a series spots that have showcased the dealer and buying experience in a positive light. Though these spots were originally intended to be regional only, they have been proven popular among dealer groups and have often been picked up for national runs.

 
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