Tasked with developing a yearlong social campaign that targeted recent college grads, we were facing two challenges:
- How do we create enough content on a very tight budget.
- Ensure that our theme is universal enough to resonate in both General Market, Hispanic and Asian segments.
In one very long day, we were able to shoot over 20 short and long form videos across three languages and in over five locations. While each in-language spot was tailored for the audience, they all revolved around the common theme that once after graduation, it’s your time.