Insight :30 TV
We know that the African American target is less likely to buy a hybrid or plug-in electric vehicle. Often, they feel cars in this segment lack style and performance. Enter Honda’s latest hybrid – the Insight. One look and you can tell that this car is not your typical “green” automobile. Our creative team wanted to put the vehicle’s bold looks front and center, and set out to create an eye-popping spot from start to finish.
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