Wells Fargo wanted to reach Millennials and showcase how they can use technology to get their banking done.
However, our deep understanding of the segment pushed us beyond the typical creative, knowing that Millennials are far more likely to engage with brands involved in altruistic endeavors.
We cast the actual members of the organization in the TV spot. Deployed real Wells Fargo employees to participate in #HashtagLunchbag meet ups.
All of which helped us bring exposure to this wonderful organization and engage with our desired audience in a meaningful, authentic way.