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2016

CHECKING ACQUISITION

 

Wells Fargo wanted to reach Millennials in this checking acquisition campaign and showcase how they can use technology to get their banking done. Understanding that this audience is more likely to engage with altruistic brands, we partnered with #HashtagLunchbag, an organization that provides bag lunches to those in need.  This authentic and purpose-driven campaign drove over 100 million views and resulted in a significant increase in brand impression and consideration.

 

 
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READY TO TALK?