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2016

FIT TV AND DIGITAL

Our audience’s core values of creativity, exploration and versatility needed to align with the Honda Fit positioning, “Fit for You.” We sought to inspire a group of highly creative trendsetters who hate the notion of conformity and want their vehicles to express their own sense of style and individuality.  We needed to highlight the vehicle attributes while conveying the future of possibilities and to position the Fit as the car that doesn’t just enable you, it fuels you.  Questlove delivered that message in an authentic, humorous, and natural way. 

LIFE BEGINS WHEN YOU FIND YOUR FIT

 

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READY TO TALK?