Among our Chinese American male target, Acura was not considered a luxury SUV brand. But the all-new 2016 RDX changed that perception. To showcase the rebellious and bold nature of the car, we featured Andy On, a Chinese actor and martial arts master who possessed similar attributes to inspire potential buyers to stay true to their own path. The general market tagline, “Drive like a boss”, was adapted to “Drive with confidence. Ahead of the rest.”
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