It’s official. Lebron James will star in the sequel of the NBA’s favorite cult classic, Space Jam. The original Space Jam released in 1996 by Warner Bros. brought in over $230 million in the box office and propelled Michael Jordan’s branding, career and the sale of his signature sneaker’s Space Jam 11 and his other Air Jordans.
The announcement was made when Spring Hill Entertainment posted on social media a photo of the Bugs Bunny Locker room with the titles listing Bugs Bunny as Point Guard, Lebron James as Small Forward, Terrance Nance, Director (HBO’s Random Acts of Flyness) and Ryan Coogler (Black Panther) as Producer.
You may recall how Nike completely missed out on the opportunity to ride the wave of Space Jam’s success the first time around. But they’re not making the same mistake twice. While the movie’s release date is anticipated to be late 2020 , Nike designers are already working on a series of Lebron sneakers and gear to coincide with the film. Says Jason Petrie, LBJ’s long-time designer, “We have to bring something totally new and unexpected; paying homage and celebrating what a cultural movement and icon Space Jam was for the culture.”
Listen to our very own Muse Alumni, Jimmy Smith, share the story of when Nike passed on Space Jam.