Last Thursday, during New York's Fashion Week, New Balance used custom built tech to give away free sneakers to the most uniquely fashionable people. The AI-driven activation included computer-vision scanners that collected real-time fashion data, while identifying those that were fashionable outliers.
Hail the "Hallyu" a term romanized from "Hanryu" which literally means the "flow of Korea" or the Korean Wave. From beauty regimes to Korean tacos, South Korean culture is making gains internationally. At the heart of this is K-pop, most notably the raved about K-pop crew BTS (it stands for Behind the Scenes) that gave One Direction a run for their money.