The “Chicken” Way Out of a Marriage
The Chinese messaging platform WeChat prides itself on being the "one-stop-app" for messaging, social media, e-commerce and mobile payments. Knowing their users prefer to avoid confrontation, they recently test-launched a convenient new service that allows one to apply for a divorce with the touch of a button. So now, an unhappy wife or husband just needs to register online and the app contacts the spouse to let them know they’re about to go through divorce proceedings. Convenient, yes. And in certain situations, could be the right thing to do. But also sounds like a cop-out and a bit too cold and automated a way to end a relationship.