Get Choosy: Instagram Branding Remix
We are living in a world of consumer-driven energy, thanks to a generation of diverse, dynamic youth rooted to the freedom of expression. Enter Choosy, a New York-based social shopping platform that creates outfits from algorithm-based fashion trends. Users simply comment @getchoosy under Instagram outfit posts they like, then Choosy creates weekly items to sell directly to consumers – all under $100.
Launched in July 2018, Choosy meets consumer demands for instant gratification through the convenience of Instagram comments – at an affordable price. Another indication how important it is for marketers to be progressive, personal, accessible and authentic when determining their go-to-market strategies.