The Honda Civic has been around for years, beating our competitors and creating each year a better can than the year before. We connected this message to the aspirational mindset of today’s Millennial segment. In each day, we have an opportunity to progress. What are you going to do today that’s going challenge you to be better than the day before? We created the phrase “Best yourself”, introduced the sentiment in a 2-minute online video, a broadcast commercial, and a social media campaign.